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About


IMAGE IN ACTION

At IDFX Image Media Productions, we are a creative team passionate about imagery – photography, video, and graphic design – to such a great degree that we are happy to call it our lifestyle.

Our work is your business…image.  IDFX is an acronym for identity effects.  We create positively engaging image media content that enhances your brand’s effectiveness.

Video is a key element in a good marketing strategy to generate results and reach your goals online.  You can read anywhere on the web that a majority of surveys reveal that over 70% of brands find video content marketing highly successful. This means that they are experiencing a very good return on investment (ROI).

We understand that creating video for content marketing goes beyond the traditional presentation of brand familiarization.  A successful content marketing campaign requires a thorough grasp of the brand identity, brand personality with measurable key performance indicators (KPI).

You already know what a brand identity is – name, logo, tone, tagline, typeface.  While it has its own appeal, creating a brand personality has a stronger influence over your target demographic.

A brand personality is a set of human characteristics that are attributed to your brand.  Having a consistent set of traits that consumers enjoy improves your brand equity, consumer loyalty, and win customers.

We sit with you, and guide you step-by-step to develop the right content marketing strategy.  We can employ photography, and graphic design to further customize your project.  We utilize state of the art gear to deliver quality and professional results.  Our constant pursuit of greater knowledge and skills to improve on our current expertise makes for unique engaging image media productions that will uniquely promote your brand and offer lasting effects.

What is your brand’s personality?

Contact us, now. We look forward to learning about your business, and putting your image in action.

Click on the photos to learn more about us as team members . . .

Photograph of Bhaumik Parekh

 

Photograph of D'Aaron Mata